Introduction
The BICIS Project reported its first stage in the autumn of 1997. The report of this stage is available from LGMB. It arrived at a range of 'coarse' and 'medium range' benchmarking areas within which detailed parameters could be identified for measurement of a CIS, and proposed a set of broad measurement criteria which could be applied to those parameters.
Work on Stage 2 began in the early spring of 1998 and has extended the benchmarking areas into detailed parameters with indications of the broad standard of Minimum/Good/Best which accords to the standards of 'best practice' which can be identified in local authority work today, either from existing work or from plans to extend the capability of a specific existing service.
Structure of this Report
» Part 1 - The Brief Guide
The assumptions which underpin the identification and development of these parameters are expressed in Part 1 - The Brief Guide. This is intended to offer a straightforward introduction to the whole body of work, and to inform senior managers and elected members in an unequivocal way about the 'state of the art' in Community Information Services.
Part 1 is designed to give a rapid overview to the whole project and also to offer a resource which can be used directly as the base for seminar presentations. Many decision-makers will not need to move beyond Part 1 to the detailed tables in Part 2, although we would encourage at least one reading of the Tables to gain a fuller understanding of the degree of detailed planning and management which a successful 'best value' Community Information Service is likely to require.
» Part 2 - Identifying Best Practice
The detailed parameters have been assembled into 13 tables. These Tables form Part 2 of this publication - Identifying Best Practice. The Tables can be used in a number of ways:
- to guide development of a service from its conception
- to work with colleagues to assess an existing service
- to plan the on-going development of an existing service
- to provide the basis for formal benchmarking with similar services
The aim in each Table has been to identify a key parameter. From the discussion and debate in the working group Minimum/Good/Best practice/standards have been identified.
The 'Minimum' represents more than a simple starting point for anyone considering development of a Community Information Service. It points to a provision which you cannot manage without and it implies that a not in-considerable degree of 'joined-up working' is present in the authority.
In some cases there is no 'Good' although the general principle is that these are steps which have been found of value by authorities who have some experience.
In each case the 'Best' is either a standard which is being achieved, or strived for, in one or more authorities, or can be identified as an appropriate standard based on the known experience of either the private sector or other public sector services. In no case is it anticipated that 'Best' is necessarily an objective that someone designing a service from scratch will necessarily be able to achieve in one-step. In many cases services which are well established may be unable to achieve 'Best' on their own because of factors within the local authority, or partners, which are currently beyond their ability to influence.
For this reason we would wish to emphasise that a 'whole council' view should be taken when using these tables, and it may be appropriate in any single instance to modify the targets accordingly before formal use of the Tables in a benchmarking or performance measurement exercise on an existing CIS.
Part 3 - Measurement Criteria
The third element of this publication is Part 3 - Measurement Criteria. Many of the services offered by a local authority are not measurable by methods which a commercial operation might employ. Quality of service and statutory demands which are based on meeting a customer's whole needs are not simply assessed and do not easily lend themselves to simple statistical measures such as 'average time to resolve'. Nor do measures such as 'average queuing time' stand up to a process of comparison between different service areas, or different local authorities meeting needs in slightly different ways.
Part 3 thus looks at different ways of applying a more subjective, qualitative approach to identifying benchmarks. It is intended as a guide and, while it is focussed on some specific elements of the tables in Part 2, it is not currently available.
» Appendix
The final part of this publication is an Appendix. This puts forward an examination of the approach taken in the project, starting with a view on the context of change in local government since the first stage BICIS project report was published (summer 1997).
It also examines some of the discussion which took place in the various working groups contributing to the project.
It does not aim to offer a comprehensive record of debate, or to provide detailed guidance to the ways in which each of the Tables was developed. The aim is to offer a wider perspective of key issues which will allow those using the notes to assess their own priorities against those which existing practitioners have identified.
- The participants in Stage 2 of the BICIS Project were:
- Tim Anderson Norwich City Council
- Tom Russell North Kesteven District Council
- Bob Loach Fareham District Council
- Janet Knill Powys County Council
- Brian Gambles Birmingham City Council
- Anne Coutts Leeds City Council
- Jo Webb Kirklees Metropolitan Borough Council
- John Haligan Wigan Metropolitan Borough Council
- Charlotte Smith Southampton Council
- Jan North Westminster City Council
- Peter Lorenzo London Borough of Barnet
- Ashy Mackay London Borough of Southwark
- Ian Robertson Local Government Management Board
- David Fullman LGMB Information Society Group - Member (Norwich)
- Angus Doulton CDW & Associates Ltd
- Roger Wilson CDW & Associates Ltd
Part 1 - The Brief Guide
Reaching Communities (Table 1)
- a community study is essential for underpinning all work
- communities need to be mapped into
- individual
- geographical
- communities of interest
- identification of local champions - not necessarily the people you would expect
- healthy community indicators - set the parameters for measuring progress
- shared authority and community vision - establishes parameters for progress
- total community map establishing priorities for partnerships
- community mapping established as a continuous evolving process
Analysing Services (Table 2)
- service is shaped to user needs
- 'life episodes' provide one framework (there may be others)
- key client groups extend the framework
- information managed through the service structure
- service linkages are examined on a need to know basis
- service 'break points' are clearly identified and may vary from service to service
- process of continuous review established
- ability to respond instantly to 'breakdown'
Location Based Services - The Location (Table 3)
- users deserve and respond to professional treatment
- equality of access is essential - consider locally specific needs
- mixed media approach to information dissemination - use a 'fit for purpose' approach
- all access modes require consistent level of service
- working conditions agreed with staff
- working rotas acknowledge potential for stress
Location Based Services - Attract and Greet (Table 4)
- marketing is an essential continuing action - but don't raise expectations you cannot deliver
- signs guide users through the anticipated process
- signs explain what electronic systems/screens offer - don't expect them to self-promote
- traffic flows forecast, monitored and analysed
- all self-help systems located to respond to traffic flows
- internal marketing within the council essential
- staff safety - provision and training to identify and respond to danger situations
Location Based Services - Qualify and Transact (Table 5)
- all callers qualified expertly at point of first contact
- applies to all callers - telephone callers too
- success here is the biggest single success factor
- consider the level of staff required
- all handover from first contact lead to greater levels of service
- no handover if the caller only has to start explaining again and to be re-qualified
- no handover to the wrong person
- detailed monitoring starts at point of first contact
- monitoring process informs 'whole council' internal performance review
Information Standards and Management (Table 6)
- a corporate information policy is essential - even if it is highly flexible
- information responds to user needs - internal staff are also users
- information is prioritised against 'need to know'
- information must be managed throughout the organisation at point of origination
- information provision must be tightly specified against service requirements
- too much information can be worse than too little
Information Processes in the Organisation (Table 7)
- information must be
- accurate
- up-to-date
- relevant
- processes to ensure this must be implemented in whole organisation
- effective information strategies can lead to organisations which are
- flatter - with decisions taken close to point of first contact
- more responsive - speed, accuracy etc
- more open - accountable
- management must prepare for and commit to organisation-wide change
- information systems and technology departments are enablers, not owners or managers
Partnerships (Table 8)
- no one organisation can 'own' all the information users need
- partnerships between information providers are essential
- formal agreements are preferable - plenty of room for flexibility in the
'formality'
- good partnerships have
- shared understanding of objectives and of accountability
- understanding of the benefits each partner seeks
- demonstrable economies of scale
- otherwise don't do it
- good partnerships last beyond personnel changes, political change and wavering strategies
- good partnerships evolve - and they will need to
Infrastructure and Technology Choice (Table 9)
- technology choice follows understanding of user and service needs
- users are involved in choice
- standard processes are applied - there is nothing special about interactive technology
- supplier's track records are examined - demonstrators may not be 'real'
- implementation planning is about integration with the past and the future
- nothing is thrown away unless you are absolutely certain it has no value
Supporting the Service (Table 10)
- commitment to high levels of training
- at start-up
- for new recruits
- on an on-going basis
- all staff need to understand the whole process and all roles
- analysis of the process and review of proposed changes on an on-going basis
- detailed linkages to service departments known on a need-to-know basis
- potential breakdown points anticipated - 'what if …' testing by staff
- managers deliver the training - external suppliers only used for specific expertise
- council Members must be trained - best way to develop their involvement
Public Access Technology (Table 11)
- technology is not a key measurable parameter
- how did user get their information before public access ?
- there is no one 'right' choice - a mix of gadgets meets the needs of different situations
- all 'front-end' technology must access all 'back office' technology
- if the techies say "it'll be better when …" - don't believe them
- use tried and tested technology from suppliers with a proven track record
- it is almost never cheaper if you try to do it all by yourself
- if there is a real need for it
- someone will have already invented it and made it work
- it has already been rejected as impossible
- technology/software development projects will take over your life/budget
- it's not the kit that counts
- its where you put it
- how you support it
- how you integrate it into the service process
Supporting Public Access Technology (Table 12)
- support, support, support …
- train, train, train …
- integrate
Information and the Organisational Infrastructure (Table 13)
- this isn't the beginning of the end, its not even the end of the beginning
» Part 2
